Smuckers
Smuckers is a leader in what the Company calls the “Âœcenter of the store”Â: brands normally found in the on shelves in the middle of most stores, rather than on their peripheries.
Smuckers engaged Jumpstart Exports to help them identify, assess and rank 10 candidate brands for acquisition that met this “Âœcenter of store” criterion.
Fruit Rollups
Fruit Rollups was one of the first “Âœhealthier-for-you” kids’ snacks, after years of highly sweet breakfast cereal consumption. Mothers could now offer their children, a fun snack they could enjoy by unrolling it and consuming it for a more healthful outcome.
Jumpstart Exports helped Fruit Rollups’ owner General Mills, to launch a Fruit Rollups’ new product, called Fruit Bars, onto the Canadian market.
