As we all know, new customers are the bread and butter of business growth. It takes far longer, and greater time and effort, to find new customers than it does to nurture existing ones. That’s where we come in. With our knowledge of the industry players, the categories and the channels, we can find you customers.- How many export customers have you found lately? Are new customers you acquired in the last 3 years now making up at least 15-20% of your annual sales? What about finding new customers in brand new markets? Is your US or overseas home-market business ready to expand into exciting new countries…or at least “test the watersâ€?
- We’ll find you new customers in exchange for a success fee, project-by-project fee, or equity stake if available and suitable. So, we’re not just consultants developing pretty plans. We execute them. If you succeed, we succeed.
- We like to think that our approach is different. While at any given time we might sound and act like broker-reps, we can offer far more personalized service and dedicated efforts on your brands compared to other companies. We are carefully selecting our Client- Partner Companies. They must have the knowledge of, and be qualified to, support their brands. They must have global aspirations and be committed to go global once we have shown them the way. Once we are accepted as their company’s partners, our only mission becomes to delight them and exceed their expectations.
- Depending on the brand, we may deploy a combination of traditional business development and digital marketing, or mainly digital marketing, to find you new customers. Either way, we are passionate for what we do, and have a much larger business “toolkit†than many bigger companies.
Are you are a small-to-early stage company based in the US? Or, perhaps you are based overseas and fairly new to the US market. Either way, your goal is to find new customers. Or, have you have created a good base of customers that is growing so fast you can’t keep up with it, and you’re short-staffed? That’s where Jumpstart Exports can be of help.
- If you don’t have a financial business plan that aligns with your strategic marketing plan, we can develop and merge these
- We use our over 30 years of international experience to help with your global business and marketing efforts. Our business experience makes us unique. We believe international departments or full divisions are the “rights of passage†in any growth-driven organization today.
Create Your Financial Plan
Do you have a financial plan for your international business that properly syncs with your business development plan?
- If you don’t have a financial business plan that aligns with your exports growth plan, we can develop and merge these.
- We have developed both long-range and annual operating plans. Both are important, though some prefer only the annual plan.
- We will work with either your existing financial staff, or with our financial teams if you prefer outsourcing.
Our Financial Plan Deliverables
- Full P&L pro-forma for your business; sales, cost, gross margin, selling and marketing expenses and operating income goals
- Pro-forma P&Ls by customer or by country, if desired
- Monthly reporting of actuals against objectives
- Special-situation cash flow or CAPEX goals for special projects. For example, these could be for setting up local production, equipment or change parts needed for a new sku
- Continuous margin enhancement programs
- Compliance with local taxation or foreign tax paid recovery
Yes, building your export sales is the most important initial function. But what happens after your new importers build distribution? Then, deploying your global marketing becomes key. More often than not, global marketing not just a straight rinse-and-repeat of what you have done in your home market. Our global marketing services may include any of the following, depending on your needs:
- Product formulation or package adaptations
- Price-cost structure development
- Pricing Strategy
- Promotional strategy
- Market research
- Competitive assessment and evaluation
- Advertising messaging and development
- Launch introduction strategy
- Trademark management assistance
Did you ever wonder how your business could stand out from competitors? How can you get an edge? We at Jumpstart Exports are of the firm opinion that the future is digital! Is your website, or even more broadly your company or user-controlled online presence, ready for this? What impact does the online information about your brand have on consumers in other countries?- You want your business to be found by those interested in your products. You also want your website to measure traffic growth, where it comes from, what visitors are interested in, or why they leave certain pages faster than others without acting. How can you improve on something that you can’t measure? Our teams do this through web analytics. As we develop each country, we compare and contrast learning across all of them, and redeploy into new ones.
- Facebook, and the ways to take your brand’s presence there global, is a whole separate topic. Let us guide you through this obstacle course!
Selling to new countries is only half the battle, if an important half. The other half is getting your product to them. Yes, your customers will usually appoint their own freight forwarders, so you just have to have them pick up their order up at your plant, right?
Well, no. It’s not as easy as that. You’ll need a logistics quarterback who will often need to be familiar with all kinds of supply chain systems. These may range from web-based ordering systems, to inventory planning, to dealing with often-required wrinkles in your home market processes. These may include sourcing and compiling special export paperwork, dealing with special packaging requirements such as product expiry dates, and temperature-controlled containers that your brand may require for certain markets.
Do you have an aligned SOP (Sales and Operations Process)?
Jumpstart Exports has overseen or managed these processes, and much more. Where required, we work with our network of trusted preferred Affiliates – subject-matter experts in international transportation and logistics of alcoholic beverages. Our services include, but are not limited to, the following:
- Export-specific paperwork identification, completion and dispatch
- Centralized international raw materials purchases
- Third-party warehouse sourcing for smaller-volume orders
- Sales and operations process for optimized procurement and inventory management
- International transportation logistics
- Freight forwarder and importer alignment and management
